Integrated marketing is now more and more enterprises as their preferred promotion way, get the favour of increasing enterprise.With the widespread of Internet, people obtain product information channel based on small scale advertising has been difficult to produce results, whether the United States presidential election, multinational enterprises, famous brands, or in the growth and the pioneering stage of small and medium enterprises, are struggling to find new means of marketing and communication.
As is widely known as the “network” President of the black leader Obama was elected as the president of the United States, the world’s richest man Bill Gate answered: “five years of the Internet will ‘subversive’ TV position”, as well as Google’s CEO Eric: “to be able to play the Internet all potential candidates, will be in the next presidential election talent showing itself prophecy”.”Dark horse” the rise of Obama, will undoubtedly become a global network of integrated marketing case.
To this, the global integrated marketing communication author don E professor Schultz thinks, in all kinds of applications under the impact of the Internet, network integrated marketing communications is the network advertisement, news marketing, interactive marketing, social marketing, word-of-mouth marketing in the first stage, to use search engine marketing, keyword marketing, e-commerce, 3G mobile Internet second stage transition.In the United States and Europe countries enterprises marketing and brand communication plan, to increase the search and e-commerce and other new marketing elements.
Coincidentally, in the other shore of the ocean in China are also prevalent quietly with a new integrated marketing trends.According to media reports, nearly 1000 of B2B electronic commerce websites, have recently put a specifically for business people in the vertical search engine — “business search” (so.toocle.com) linked to a home on the.
In the current Internet, business people in online trade and other series of electronic commerce, by three means: build the website, search engine (such as Google, Baidu search, business), third B2B on the platform, then both appear more important, the website only the most basic introductory.Marketing methods, tools and propagation path of innovation, for the small and medium enterprises, financial crisis and “economic winter” under a force to break through the great blessing.According to statistic data show that in 2007, Chinese enterprises online trading dimensions to achieve 1250000000000 yuan, enterprises have adopted the third party e-commerce platform for promotion and search engine, as customers to promote their products the important channel, therefore, the network marketing has been generally recognized by enterprises, and become more and more important tools in business activities.
Therefore, A shares “Chinese Internet first” business network Sheng Bao (002095) aspects of high-level expression, for the majority of small and medium enterprises to conduct online trade, professional search and e-commerce platform are equally important, and “business search” and “business treasure” is perfect to integrate the two.In the field of electronic commerce, is the only enterprises can provide a full industry “e-commerce + B2B search” comprehensive service platform, and said, “business treasure” is committed to create “business person of the first station”.
Experts said, “the business of small and medium enterprises” in the most representative sites in the industry sought, marked B2B platform service and search engine services between “fusion period” arrival.Whether Obama’s successful business of rise, adumbrative “network of integrated marketing new era”.In the current environment, the majority of small and medium enterprises in the fierce competition, a modest budget under such circumstances, how to maximize the product coverage to the target customer base?With the help of the business (Toocle.cn) that has a network of integrated marketing function of the third party platform, is they are in the “winter” in the winter is the best choice.